Planet Bike revises third-party sales policies

Bike and Bike Accessory manufacturers are changing distribution and sales policies almost daily.  Are they placating Bicycle Dealers or drawing lines in the sand against the “Race-to-the-bottom” online retail strategy?

We all know that shopping online is here to stay.  What does that mean to the IBD?

In the meantime, BRAIN announced, Planet Bike is addressing the point with a policy revision.

Vote with you dollars.


MADISON, Wis. (BRAIN) — Planet Bike has revised its sales and pricing policies to prohibit sales of its current model year products on auction sites.Effective April 1, the brand wil requires dealers to get authorization before selling its products on third party sites.

Source: Planet Bike revises third-party sales policies