Your Bike Shop is a D20

I had a great conversation today with a good friend of mine.  It started as a dialog about his shop, the barriers to success the store was facing, how he was choosing to move forward, and also how it was affecting his life as an entrepreneur.

So, yeah, important shit.

The thing is, if you’re reading this, you probably deal with similar stresses everyday as and IBD.

Think of your business as a D20…Screen Shot 2016-02-04 at 4.02.25 PM


There are so many facets to running a bike shop today.

  • What do you stock?
  • How do you train your employees?
  • Can you manage cash flow through an off-season?
  • What the hell is our Strategy?
  • Where do I find my ideal customers?
  • Why did I open a bike shop anyway?

…I think you get the picture.

So you’re still reading? Okay, take a minute to look at your own business. What are the individual pieces that make up running a bike shop?

We start by taking the questions from the list above and creating a series of pieces that create a whole.

Seriously make a list.  I’ll help you get started..

Stock management, training employees, managing cash flow, creating a strategy, identifying and reaching ideal customers…see how easy that was.

Now, what are you good at?  Where do you need help?  What has gotten away from you?  Will focusing on one piece effect another? How?

If you have the time, please share your list with the rest of us.  The goal here isn’t to answer all of the questions or derive a silver bullet solution to running a standout bike shop.  What we want is an understanding of the foundational pieces that make up a living breathing bike shop.  Moreover, to build a frame of reference from which to start a conversation that is sorely missed in our industry today.

Thanks for playing.




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